"Auld Lang Syne"
Director: Steve Reeves
Production Company: Another Film Co.
Agency: McCann Bristol
This campaign addresses the rise in domestic abuse around the New Year. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. A woman reads the poem one way and presents a cosy, loving relationship. But when she reads in reverse, the words reveal a horrific undercurrent of abuse.