SIMON RICHARDS | DIRECTOR OF PHOTOGRAPHY

"Mistletoe"
Director:  Steve Reeves   
Production Company: Another Film Co.
Agency: McCann Bristol

This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. A woman reads the poem one way and presents a cosy, loving relationship. But when she reads in reverse, the words reveal a horrific undercurrent of abuse.

www.refuge.org.uk